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Influence: The Psychology of Persuasion, by eSpresso Summaries
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20 page eSpresso Summary: Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
- Sales Rank: #1011823 in eBooks
- Published on: 2013-04-16
- Released on: 2013-04-16
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great except for the typos
By Douglas B. Frazier
Great summary as long as you can ignore the typos and grammatical errors. Many of the grammatical errors were significant, requiring one to pause and try to determine the true meaning.
0 of 0 people found the following review helpful.
Good information
By Wayne M Howard
The book has good information but the text is poorly written. More real world examples could improve the overall read
0 of 0 people found the following review helpful.
Three Stars
By Ann D Snyder
Next time I will order the actual book.
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